Caste Census for a Legislative Assembly – Uttar Pradesh
As part of a data-driven political strategy, I successfully led a comprehensive caste census initiative for a legislative assembly constituency in Uttar Pradesh. The objective was to map the demographic makeup, socio-economic conditions, and political inclinations of various caste groups to inform campaign strategy and ground-level mobilization.
Key Components & Deliverables
- Survey Design & Methodology: Developed a structured, multilingual questionnaire capturing caste composition, occupational categories, literacy rates, and household socio-economic status.
- Field Data Collection: Managed and trained a dedicated team of field surveyors for door-to-door data collection across all wards, ensuring demographic representation and accuracy.
- Data Analysis & Segmentation: Processed and segmented the collected data to uncover caste-based political behavior, emerging voter patterns, and hyperlocal constituency concerns.
- Strategic Electoral Insights: Delivered a detailed constituency analysis report to aid in candidate positioning, booth-level micro-planning, and policy communication.
- Stakeholder Engagement: Collaborated with grassroots workers, local influencers, and party representatives to validate insights and align findings with on-ground realities.
- Strategic Implementation: The data-driven insights informed key decisions such as candidate selection, targeted messaging, and resource allocation, significantly enhancing electoral preparedness.
Impact & Outcomes
This caste census became a cornerstone of the constituency's election strategy, enabling precise voter targeting and boosting campaign efficiency. It empowered political leadership to adopt a science-backed, community-sensitive approach—leading to stronger voter engagement and electoral gains.
